Menu Home

Have You Outgrown the Company Name You Started With? Renaming Tips

The most widely recognized explanation customers go to my company for another business name is a harsh admonition letter they’ve gotten from a law office charging brand name encroachment, the second most basic purpose behind renaming is that the company has grown out of its unique name here and there. On the off chance that this concerns you, here’s the manner by which to continue so you end up with a company name you can live and develop with for a long time.

Maybe you’ve grown out of your unique name topographically. On the off chance that you were River Valley Plumbing and now your administration zone stretches out a long ways past River Valley in two ways, that is undoubtedly a legitimate explanation behind finding another name. Simply recall that the new name does not likewise need to be a topographical company name suggestions. Consider whether there’s something you especially need your company to be referred to for, for example, harmless to the ecosystem supplies or quick crisis administration. Provided that this is true, those can be the subjects around which you construct your new name.


Or then again maybe you’ve grown out of the forte demonstrated in your unique company name. For example, you dispatched the business as Senior At-Home Care, however now you serve all ages and get things done notwithstanding giving individual consideration help. Here as well, do not expect your new name needs to zero in on precisely what your company does. All things being equal, you may search for a name that brings out the advantage of your work – which you dispose of the dissatisfactions of day by day life, that you advance autonomy for delicate or handicapped individuals, etc.

To begin with your renaming, recognize the business objectives and targets that you need the new name to meet. Who is the objective market? How might you best position yourselves versus present and future contenders? What characteristics do your ideal clients will in general appreciate most when they discover you? Are new customers commonly searching for you in the Yellow Pages (where it is acceptable to be close to the start of the letters in order), on the web (where you need a name that is not difficult to spell and recall), or through informal (where memorability is generally significant)?

Second, what sort of proclamation would you like to make about your company? How would you like to be seen? Would an adorable name help or obstruct you? Would a useful, obvious actuality name be superior to an amusing, eye-catching one?

Categories: Business